This privacy policy (“Policy”) explains how Kuku Technologies Limited (Formerly known as Kuku Technologies Private Limited and Mebigo Labs Private Limited) (“Kuku”, “we”, “our”,“us”) collect, use, and disclose your personal information when you use Kuku’s “Services”(defined in the Kuku Terms & Conditions available at https://kukufm.com/terms-condition (“T&Cs”) or anywhere we display or reference this Policy. It also explains what privacy rights you have and how to exercise them.
This Policy applies to all users of Kuku’s Platforms including but not limited to Kuku FM, Kuku TV, StoRizz, Bhakti, Guru and any other sites, software, APIs, data feeds, players, and services as made available by Kuku whether now or in the future. You will be a ‘User’ if you download and use the Kuku’s mobile app or access the website or create an account and use the Services offered by Kuku. This Policy also covers the handling of personal data of nonusers whose data features in Kuku’s Services but who are not subject to Kuku’s Terms & Conditions. Non-users are also governed by this Policy and have the same rights and enforcement mechanisms.
To exercise your rights, and for questions or complaints related to this Policy or the processing of your personal data, we encourage you to contact our support team at support@kukufm.com
What information we collect, and process depends on the services and features you use. Below, we describe the categories of personal information we collect and process for various services and features:
Overall, we collect your personal and non-personal information for the following purposes:
Below is a tabular overview of the categories of personal information we process, the purposes of processing, the legal basis for these activities, and the retention periods.
| Purpose/Service | Information collected | Legal basis | Retention period |
|---|---|---|---|
To create and manage your Kuku account Verifying your phone number by sending you a verification code via SMS. Setting up Kuku correctly on your device by checking the operating system and other features of your device. Saving your choices such as the Terms & Conditions you accepted or your privacy settings. Deactivating/ deleting your account at your request or in accordance with our Terms & Conditions. Enabling you to re-register your account after deletion. | user profile information, personal details and Usage information. | Necessary for the performance of our contract with you (Terms of Service, Specific Terms for Paid Services and/or any other applicable terms). | For as long as you have a Kuku account or, as long as a legal claim is present. |
To provide our Services: Collecting information for troubleshooting, diagnostics and debugging to fix issues related to the Services. | Information specified in Clause 3 of this Policy. | Necessary for the performance of our contract with you (T&Cs, specific terms for Paid Services and/or any other applicable terms). | For as long as you have a Kuku account or, as long as a legal claim is present. |
To promote safety, integrity and security of Kuku Services: Verifying accounts on an ongoing basis, and checking that User sign-ups are genuine. Investigating and addressing violations of our T&Cs, including to prevent misuse and suspicious, fraudulent or illegal activities. Detecting, preventing and combating harmful or unlawful behavior which threatens the security of our users' information or the Service. | All categories mentioned in Clause 3 of this Policy depending on your use of our Services | Necessary for the performance of our contract with you and to comply with legal obligations and safeguard ours and our users’ rights. | For as long as we are allowed to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present. |
To communicate with you: Providing customer support, responding to your queries, investigate and resolve issues related to the Services. | App user profile information, Verification data, personal details, Information of non-users | Necessary for the performance of our services and our contract with you. | For as long as you have a Kuku account or, as long as a legal claim is present. |
To comply with laws and regulations: Complying with requests from law enforcement authorities, courts or other competent authorities. Implementing appropriate technical and organisational security measures under the applicable laws including but not limited to the DPDPA. | All categories mentioned in Clause 3 of this Policy. | Compliance with legal obligations | For as long as we are obligated to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present. |
To enforce policies and protect our rights: Protecting and enforcing our rights, and the establishment, defense, and enforcement of legal claims and agreements, such as violations of our T&Cs and policies. | All categories mentioned in Clause 3, and in the event of a dispute, we may also collect other types of personal data concerning you if we need them to exercise our rights. | Legitimate interest (seeking legal advice, protecting ourselves, our users or others in legal proceedings) | For as long as we are obliged to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present. |
To evaluate, update and develop new features, technologies, and improvements to our Services: Showing surveys to get your feedback and analyse your responses to gain insights. Asking for reviews through email, text messages, phone or via other communication channels. Collecting reports about another user (e.g. spam or other feedback). Making experiments to evaluate the impact of new features. | All categories mentioned in Clause 3. | Legitimate interest (developing and improving products and features for our users) | For as long as you have a Kuku account. |
To conduct business intelligence, analytics, business planning, reporting, and forecasting Analysing aggregated user data like the number of new sign ups and note requirements of users to launch new products and features in the same. | All categories mentioned in Clause 3. | Legitimate interest (researching and planning so that we can keep running our business successfully) | For as long as you have a Kuku account. |
To provide personalized information and offers and a personal experience of Kuku application: Tailoring the content and offers that users see. For example, if you show interest in a certain category of content, we may show you more products related to the same. Analyzing usage data to understand how our services are used and to improve the functionality of our application. Sending promotional offers and marketing material that we believe may be of interest to you, based on your profile and activity on our application. | App user profile information, Usage information | Legitimate interest (enhancing user experience and marketing efficiency). | For as long as you have a Kuku account or, until you withdraw your consent, or as long as a legal claim is present. |
To collect information through your device-based settings: Accessing your contacts “on device”. Accessing your camera and / or photo gallery if you choose to share photos or media on your profile. | All categories mentioned in Clause 3. | Consent | Until you withdraw your consent, or, for as long as you have a Kuku account or, as long as a legal claim is present. |
In addition to the information that Kuku collects directly from you, we can also collect personal data about you from third parties. For example:
We do not sell, trade, rent or otherwise transfer to third parties, Your personal information.
We, however, do engage certain third party service providers, to provide certain services including but not limited to advertising, infrastructure and IT services, process payment transactions, etc. and such third parties may have access to your personal or non-personal information in the course of providing such services.
These trusted third-parties are bound by this Policy and are not authorized to use or disclose your personal information except in connection with providing their services. You must, at all times, comply with and be aware of the privacy policies of such third-parties.
We may share or disclose your information with our affiliates, group companies, trusted vendors, service providers, and other partners who support our business and Services, such as providing technical infrastructure services, bug testing, analyzing how our Services are used, etc. for the purposes specified in this Policy. We also reserve the right to share/transfer any information including personal information relating to the Users with another party in case of a merger, acquisition, amalgamation, or sale of all or part of Our assets to a third party.
Other than as set out in this Policy, we shall not share or disclose your personal information to third parties without obtaining your prior consent unless it is necessary for the purposes set out in this Policy or unless we are required to do so by law.
Additionally, We may disclose certain personal or non-personal information about a User as and when required for the purpose of any litigation, security, law enforcement and/or for enforcement of T&Cs.
The apps and website may contain links to third party websites that are not under our control. These websites may have their own policies regarding privacy. We have no control of or responsibility for such linked websites. You accessing such linked websites shall be at your own risk. These websites are not subject to this Policy. You should check the privacy policies, if any, of such third party websites to see how the operators of those third party websites will utilize your personal or non-personal information.
We will store your personal information only for as long as necessary to fulfill the purposes for which the data is being processed. We have captured in detail the purposes and retention periods of various types of data in Clause 4.
The retention period depends on the purpose for which the data is being processed. Most of the time we retain it (i) until you delete it, (ii) after a specific period of time or (iii) until your Kuku account is deactivated and deleted.
We consider (i) the suitable storage period to fulfill our purposes, (ii) the period that our users expects us to retain their data, (iii) the time we need to keep the data to enforce our rules and keep our service secure, (iv) the legal or contractual obligation to retain or delete the data and (v) the period to keep our directory accurate and up to date as the criteria to determine retention periods.
After your Kuku account is deleted, your data is completely deleted from our systems. We retain certain data for a longer period of time, but for very limited purposes, for example if it is necessary to establish, exercise or defend a legal claim, e.g. if there is an on-going dispute or a crime has been reported to the police. We perform regular disposals and erase personal data that is no longer necessary to process.
We do not permit children under the age of 18 years to make or hold Accounts with Kuku. Children under the age of majority may access our Services only through the accounts held by their parents / legal guardians who are over the age of 18 years. In this respect, we do not intentionally or knowingly collect or process information from children or allow such persons to register for our Services.
If we become aware that we have collected personal data about a child under the applicable age limit, we will take reasonable steps to delete the personal data. If you believe that we might have information from or about a child under the age of 18 years, please contact us at support@kukufm.com.
| Right of users and non-users | Details | How to enforce |
|---|---|---|
| Right to be informed | You have the right to be informed of how we process your personal data. We achieve this through this privacy Policy, by service-specific FAQs, and by answering your questions through various communication channels. | Please read through this Policy or reach out to us. |
| Right to rectification | You have the right to request that we rectify inaccurate information or complete information about you that you consider is inaccurate or incomplete. Kuku provides you with the functionality to rectify your data through the settings of the application. | Please write to us directly if you wish to rectify/update/correct your data. We will update, edit your data in line with your request within a period of 7 days from the receipt of the request. |
| Right to erasure/account deletion | You may request that your personal information is erased from Kuku Services through the deletion of your Account. There are situations where we are unable to delete your data, for example, if (i) the data is still needed for Kuku’s legal compliances, (ii) billing or payments data until your account is deleted (iii) information that may be needed to resolve any disputes. You may also delete your account with Kuku permanently. | To seek deletion of your account and associated data, please write to us directly at support@kukufm.com Once we receive your request for deletion, we will delete your data from our systems within 7 days from the receipt of the request. |
| Right to data portability | You may request to receive personal data provided by you in machine readable format. | Should you need this, write to us and we will share the same with you. |
| Right to object or withdraw your consent | Where we process your personal data based on your consent, you have the right to revoke that consent at any time. When you revoke your consent we will stop processing your data for such purposes. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent. You can also object to or request that we restrict processing of your personal information. | Please write to us for this. |
Kuku has taken appropriate technical and organizational security measures in order to protect your personal data / information against unlawful or accidental disclosure, use, access, destruction, alteration or harm. For example, all user data is stored in a database protected by firewall and access control so only authorized parties including Kuku employees and Kuku’s third-party partners (“Authorized Parties”) who need access to your personal data to perform specific tasks have such access.
We take all reasonable precautions to protect Your personal and non-personal information using industry standard technical and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or alteration. We store all Personal Information of Users on the cloud infrastructure offered by Amazon Web Services and Google Cloud Platform.
Cookies are small data files that are commonly stored on your device when you access websites and online services.
If you use Kuku app/website on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. These cookies can be used for making it easy to access our service by remembering you when you return; to administer and operate our business, to research, analyze and improve our Services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our UI); to send marketing and informational messages; to support Advertisements; for safety, security and fraud prevention; and to comply with law and enforce the T&Cs.
You may view the Cookie Policy at : https://kukufm.com/cookie-policy
As you use our Services, you may see ads. Kuku uses Google Ads and related advertising services to display relevant advertisements to our users. Google, as a third-party vendor, may use cookies and other tracking technologies to serve ads based on your prior visits to our Platforms, Services and other websites on the internet. Our use of Google Ads complies with Google’s advertising Policies, including restrictions on sensitive categories, and we do not knowingly allow ads that collect personally identifiable information without user consent. You may view Google’s advertising terms at: https://policies.google.com/technologies/ads
By continuing to use our platform, you consent to the use of cookies and advertising services as described above.
We are constantly working to improve our Services. This may involve modifications of our handling of personal data (e.g. we may collect data for new purposes or collect additional data). The date of the most recent revision will appear on this page. Owing to this, we may make changes to this Policy. We advise that you regularly check the changes made to this Policy. If you do not agree with any changes we make, please do not continue to use our Services. Otherwise, your continued use of the Services will mean that the processing of your personal data is subject to the new privacy policy.
In case you have any questions, grievances, complaints, comments or requests, please reach out to our grievance officer, whose contact details are as specified in Clause 1 of the Policy.
Process for lodging a complaint/grievance: Users who wish to submit a grievance or have concerns regarding the processing of their information by Kuku can do so by contacting the Grievance Officer using the contact details provided above. It is recommended to submit grievances in writing, providing specific details of the issue.
The Company will acknowledge receipt of the grievance promptly and will endeavour to investigate and resolve it within a reasonable timeframe.
These Terms are governed by the laws of India. Subject to applicable law, the courts at Mumbai, Maharashtra shall have exclusive jurisdiction over disputes arising out of or in connection with these Terms.
This document was last updated on December 23rd, 2025.